We have been discussing advertising in America. How they have been making writers interact with products and essentially advertise from within. When the kids of "Gossip Girl" all use verizon wireless phones or people eat at certain spots. How on "American Idol" you can vote through text only if you have AT&T. This is going way beyond advertising and seems to be a more clever way to get us to watch commericals. The writers say that it stifles their creativity and i agree. Its hard to position and write for a show when you have to factor in phones, products and music. I have however found one refreshing way that this has been combated.
We have all seen the show "American Dad". For those of you who havent it is a cartoon on Fox about the "all american dad" . It is quite a funny show and often pushes the envelope. I was watching a re-run of this show on the cartoon network and saw the same kind of advertising. However in the episode the child asks why they had to have a certain converstation at Burger King. The father responds with a speech about how american advertisers are now integrating their products into shows relentlessly. I found this refreshing. Calling out the advertisers on their ridiculousness about putting certain things into shows.
Do you see how even I, in this blog have advertised certain shows and products? Will it ever end?
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I don't know about American Dad, but I thought that shows or series were.. hosted? I guess, by certain companies. The only one I can think of off the top of my head for sure is Bravo's Shear Genius, in which Nexxus gives the winner 100,000 dollars. In the show, you see Nexxus everywhere, from signs in the background to the products the stylists use. Sometimes it's a little forced, but.. I do agree that it probably hinders writer's creativity, but shows probably have deals with companies, or are paid to advertise for them.. It will never end.
BTW: I love American Dad, hilarious!
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